Victor Rogachev Interview
Founder and CEO of UNEEK B2B®
Victor Rogachev, Founder and CEO of UNEEK B2B®, is transforming B2B customer acquisition through AI-powered outreach, data-driven strategies, and meaningful business connections. Drawing on his entrepreneurial experience across multiple industries, he helps companies connect with the right decision-makers, generate qualified meetings, and build sustainable business relationships through a performance-based Pay Per Meeting model.
From Creative Beginnings to Entrepreneurship
We started the interview by asking , “Victor, could you tell us about your entrepreneurial journey and how it all began?”
Victor Rogachev replied, “It started early. At 20 I was working as a graphic designer, creating artwork, websites and catalogues. I loved the creative side, but I wanted to build something of my own. In 2009, at 23, I founded my first company, focused on artwork and decorative products. From there my path took me through product development, international sourcing, retail, sales and business development. Each step taught me the same lesson from a different angle: a business grows when you know exactly who your customer is and how to reach them.”
Turning Cross-Industry Experience into Business Opportunities
The Europe Time: “You have worked across different industries throughout your career. How have these experiences shaped your approach to business?”
Victor Rogachev replied, “They taught me to stay curious and to look for opportunities just outside what I already know. When we moved from artwork into bags, the two products looked completely unrelated. But we already had the printing skills, the production know-how and the distribution network. We launched our first collection in 2013 and generated €150,000 in sales within four months. The lesson stayed with me: you rarely need to start from zero. Often the best opportunity is using the strengths you already have in a new way.”
The Vision Behind UNEEK B2B®: Making B2B Customer Acquisition More Predictable
The Europe Time: “What inspired you to start UNEEK B2B, and what challenge did you want to solve for businesses?”
Victor Rogachev replied, “I kept seeing the same pattern, especially among Italian manufacturers and B2B service companies: excellent products, solid teams, and yet new business still depended on referrals, trade fairs and waiting for the phone to ring. Those channels work, but they are not predictable. I founded UNEEK B2B to give companies a proactive and measurable way to open conversations with the right decision-makers, instead of waiting for them to show up.”
Connecting Businesses with the Right Decision-Makers
The Europe Time: “How does UNEEK B2B help businesses reach the right decision-makers and generate qualified appointments?”
Victor Rogachev replied, “We start from the client’s ideal customer. We build the target list company by company, identify the people who actually make the decision and verify the data before a single message goes out. Outreach runs across multiple channels, supported by AI tools for research, personalisation and follow-up, while our in-house team of business development representatives handles the replies, qualifies interest and books the meetings. The goal is not to contact as many people as possible. It is to reach the right people with a message that makes sense for their business.”
Pay Per Meeting: Building a Performance-Driven Business Model
The Europe Time: “UNEEK B2B uses a Pay Per Meeting model. Why did you choose this approach, and how does it help your clients?”
Victor Rogachev replied, “I wanted our interests to be fully aligned with our clients’. We finance the campaign work ourselves, and clients pay only when a meeting has actually taken place, not when it is booked. If a prospect doesn’t show up, that cost is ours: our team confirms, reminds and reschedules appointments on the client’s behalf. This forces us to care about the quality of every meeting, and to be selective about who we work with, because the model only works when it makes sense for both sides. For me, success is not a full calendar, it is meetings that can turn into real business relationships.”
Common B2B Customer Acquisition Mistakes and How to Avoid Them
The Europe Time: “What mistakes do you commonly see businesses make when trying to acquire new B2B customers?”
Victor Rogachev replied, “The biggest one is believing that more leads automatically mean better results. Hundreds of contacts are worthless if those people aren’t relevant or can’t make a decision. The second is sending the same generic message to everyone without understanding their business. The third is forgetting to protect existing relationships: outreach should never hit current clients or companies already in active discussions. Good B2B acquisition takes careful research, relevant communication and consistent follow-up. It is not about sending more messages, it is about starting better conversations.”
The Future of UNEEK B2B® and Advice for Aspiring Entrepreneurs
The Europe Time: “What are your plans for the future, and what advice would you give to entrepreneurs who want to build successful businesses?”
Victor Rogachev replied, “My goal is to keep growing UNEEK B2B and help more companies build a reliable engine for customer acquisition, in Italy and across Europe. AI and good data make outreach far more effective, but technology alone is not enough: you still need to understand people, communicate clearly and deliver value. My own journey taught me that opportunities rarely come from waiting for the perfect moment. You act, you test, you learn from the results. My advice is simple: know your market, build on your strengths and keep improving. Having a clear direction and the willingness to adapt makes all the difference.”
Connect with Victor Rogachev on LinkedIn
For more information visit uneekb2b
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