Giuseppe Giorgianni
From Cannes to the international innovation landscape, Italian tech company Innovatech and its CEO Giuseppe Giorgianni are emerging among the most influential voices in applied artificial intelligence, promoting AI designed to improve people’s lives and support business growth
CANNES, FRANCE – Artificial intelligence is advancing at an unprecedented pace, transforming industries, workplaces, and everyday life. Yet as technology becomes more powerful, a fundamental question is increasingly shaping the global conversation: can AI truly improve how people live and work?
At the World AI Cannes Festival 2026, one of the world’s leading events dedicated to artificial intelligence, an answer came from Italy. Innovatech, the technology company led by engineer Giuseppe Giorgianni, is gaining international attention for promoting a new phase of AI development — one where success is measured not by technological complexity, but by real usefulness for people and organisations.
From the Italian Pavilion, Innovatech introduced the European debut of Kelly, its AI Digital Concierge platform, following the international visibility achieved at CES Las Vegas earlier this year. The solution drew particular attention for addressing one of the most pressing challenges in modern tourism: overtourism.
Today, Kelly is available in three vertical versions – tourism, healthcare, and shopping malls – designed to improve interaction between people and services. In tourism, it helps distribute visitor flows more sustainably by promoting alternative destinations; in healthcare, it guides patients and visitors through complex environments; in retail and shopping centres, it enhances customer experience while improving operational efficiency.
Alongside Kelly, Innovatech showcased additional AI solutions forming its growing ecosystem of applied artificial intelligence: Sofia, the AI-powered HR assistant supporting employees 24/7; EVORA AI Business Intelligence, designed to transform company data into real-time decision-making tools; and Alex AI, a platform created to simplify access to public and enterprise services through intuitive interaction.
Different solutions, united by a common philosophy: artificial intelligence should enhance human work, not replace it.
“AI should help companies progress, not replace their people,” Giorgianni emphasises. “The companies that will succeed are those that use artificial intelligence to empower their workforce.”
In recent years, this vision has contributed to positioning Giorgianni among the most influential Italian figures in the international applied AI landscape, combining technological innovation with a strong focus on human impact and sustainable transformation.
Made in Italy Innovation on the Global AI Stage
Seated in a quiet corner of the festival’s VIP lounge, Giorgianni appears energised despite an intense schedule of meetings and international engagements. When the conversation turns to Italy’s emerging role in artificial intelligence, his pride becomes evident.
“For generations, Italy has been recognised worldwide for excellence in design, craftsmanship, and the ability to create products that improve people’s lives,” he says. “From Ferrari to Armani, from cuisine to architecture, the Italian approach has always combined technical mastery with human sensibility. At Innovatech, we are applying the same philosophy to artificial intelligence.”
He pauses before continuing.
“When people think of Made in Italy, they think of quality, attention to detail, and an almost obsessive focus on human experience. These are exactly the values guiding our AI development. We are not simply building technology – we are crafting solutions with the same care and intentionality that Italian artisans bring to their work.”
This perspective places Innovatech at the intersection of two powerful narratives: Italy’s long-standing tradition of excellence and the cutting edge of artificial intelligence — a combination that attracted significant attention from international partners and industry observers throughout the festival.
Trust and the Future of Artificial Intelligence
As regulatory frameworks and ethical discussions continue to shape the global AI landscape, trust is emerging as the decisive factor for adoption.
“AI will only succeed if people trust it,” Giorgianni concludes. “And trust comes from usefulness, transparency, and respect for human roles. Europe must protect people, but also leave space for innovation by reducing unnecessary bureaucracy. The world’s leading innovation ecosystems, such as Silicon Valley and the Shenzhen–Hong Kong region, have shown that progress happens where experimentation is allowed. Ultimately, the future will belong to AI that helps people live better, not simply to AI that is more powerful.”
“Innovation becomes meaningful only when technology serves people. That is the future of artificial intelligence — and the true meaning of effective innovation.”
About Innovatech
Innovatech is an Italian technology company specialising in artificial intelligence solutions designed to improve human life and support business evolution. Combining advanced technological expertise with a human-centred design philosophy, the company develops AI systems for healthcare, enterprise, public administration, and smart services.
At the core of Innovatech’s approach lies the Effective Innovation method, developed by CEO Giuseppe Giorgianni, a framework that promotes innovation driven by real value, where technology, people, and organisations evolve together. In a global landscape often driven by technological speed, Innovatech represents a European vision of innovation in which artificial intelligence is introduced only where it creates measurable and lasting benefits.
Under Giorgianni’s leadership, Innovatech is emerging as one of Europe’s most promising players in responsible AI innovation, contributing to bringing Made in Italy technology to the centre of the international artificial intelligence conversation.
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